The sole UK and Ireland distributor for Organic India - a leader in organic and sustainable teas and herbal remedies - has hired Bath-based Second Mountain Communications to carry out strategic PR activity for the brand in the UK.
Organic India, distributed by Organic Globe, importer of natural health products, is a brand with a clear purpose: its wide product range of organic tea bags, loose leaf teas and herbal supplements all support the livelihood and wellbeing of farmers across rural India.
The brand, certified by the Soil Association, looks to inspire and support true wellness.
Organic India’s vast range of herbal teas - blending Tulsi with other beneficial herbs and roots - have been carefully created to support healthy conscious living. Each aims to help improve day to day health issues that are prevalent in today’s society, from building up immunity, tackling stress and supporting a better digestive system.
Organic India works closely with small family farmers across India to cultivate thousands of acres of sustainable organic farmland, while providing training and education, enabling self-sufficiency and developing skills that could be passed on to future generations.
Organic India’s organically grown Tulsi teas are currently sold in over 40 countries around the world, including the UK, US, Canada, Australia and New Zealand and widely across Europe.
Ben Veal MCIPR, Founder & MD, Second Mountain Communications, comments:
“Organic India is committed to supporting natural, sustainable and organic agricultural practices that protect our world - and that’s a great story to tell, especially during a time when more and more of us have the opportunity to carefully research and consciously choose to shop ethically. We’re pleased to now be working with a truly international brand that is grounded firmly in nature.”
Second Mountain Communications, established in 2020, specialises in supporting ethical and purpose-driven firms: helping good firms and business leaders to do good.
The agency has been engaged to enhance public awareness of Organic India, heightening the brand’s UK media profile and building interest in the product range through proactive PR support, targeted media outreach and thought leadership - telling Organic India’s story in a meaningful way.
To find out more about Organic India, visit www.organicindia.co.uk.